1. Intercultural project management and business development

Planning and conducting a business development project is a major undertaking, and result-oriented, cost-effective external support is often the key to success – especially if you are not entirely familiar with the local cultural and political environment.

3C New York looks back on ten years of success in developing and managing transatlantic and domestic business projects in Europe and the US.

With in-depth knowledge of European and American markets, as well as an extensive research library, we have the tools to generate an effective management strategy for virtually any project. We are at your side throughout the startup process, from fine-tuning your business plan and locating reliable partners to organizing executive and administrative structures.

Our approach is based on three fundamental principles

• transparency
• guidance
• results

2. Relocation assistance: location scouting, research and analysis

If you are seeking to expand your business into another country, you should be talking to us. Whether you want to enter a new market or set up a new operational base – or both – in North America or in Europe, we have the know-how to secure your investment.

Beginning with comprehensive research and evaluation of the unique socio-economic and political environment in your target region, we will help you identify a location that fits your company’s needs and interests. We will analyze the local business culture and labor market, research real estate prices, taxation and potential subsidies from the local government.

With our exceptional knowledge and expertise in Germany and the US – core markets in North America and Europe – you can count on 3C New York to leverage your business potential and minimize your transaction costs.

3. Public relations and corporate identity consulting: image development and optimization, issue and crisis management

Do you want to change your public or corporate image? Do you need more exposure in the United States or in a European country? Have you been contacted by a journalist? Are you scheduled to make a public appearance?

Systematically targeted public relations backed up by a strong corporate identity and a sharp image are more effective than standard advertising or marketing. Whether you act on behalf of a private, public or political organization, we can help you craft a compelling CI and integrate it into a PR initiative.

Effective PR consists of carefully chosen communication tools deployed on different levels and precisely aimed to reach various target groups. We evaluate the channels of communication and identify the appropriate platforms, then help you shape and formulate the content. And we support you throughout the campaign, to ensure that you succeed in bringing your message across to the public – on both sides of the Atlantic.

4. Intercultural media training: political communications, message development, preparing for public speaking, interviews, presentations in the US, Germany, Europe

Are you an experienced public speaker and communicator? Then you know how difficult it is to deliver a compelling presentation in a foreign environment or on an unfamiliar platform.

You are also aware of the importance of preparing yourself for “killer” questions and avoiding interview blunders. Above all, before entering uncharted territory, you need to know precisely what opinion-formers and the media are saying about you.

Since you have a limited amount of time in which to get your message across, the ideas and topics you present must be boiled down into concise statements or even sound bites – regardless of their complexity. To succeed, you have to prepare, anticipate and adequately address audience expectations.

Proactive planning is the key to communicating on every platform. And nowhere is this more apparent than in intercultural contexts. We have the knowledge and experience to help you build a solid foundation and precisely craft your message – and make sure you come out of every media encounter a winner.

5. Cross-cultural political consulting: analysis and evaluation of political currents with implications on specific political or business projects

As a political protagonist, a representative of a public institution or an entrepreneur, the ability to shape public opinion is one of your key assets. But you need sound and knowledgeable advice to succeed in defining new issues and building a compelling communications strategy. And expert support is essential to conveying your visions and new ideas effectively – especially in an international or intercultural environment.

Whether at home or abroad, you must identify and avoid communications traps – including those of your own making – before you get caught in them.

We help you determine which issues to address within a specific cultural context. In close cooperation with you, we design communications strategies to ensure that you navigate confidently through crises and critical situations for your reputation. And make your undertaking a resounding success.

6. Media consulting: research and analysis of European and North American media

You may require background information on a particular company or industry, on a political process or protagonist, or on any number of other special topics. Or you may need an unbiased report on how you and your organization are perceived in the news media.

With our international media know-how and experience on your side, you have access to a wide spectrum of sources and angles. We monitor how information is processed by different media organs and in different countries, and analyze the content for you within its particular cultural, ideological and political context.

7. Intercultural communications consulting: cross-culture training & workshops on Europe and the USA

Well-traveled, well-informed, internationally savvy, and speaking several languages, you feel confident interacting and communicating in a cross-cultural political or business environment. But you are also keenly aware of the obstacles you are likely to encounter operating in a foreign culture.

It could involve a specific assignment in Europe or an expansion of your transatlantic business operations. Or you may have a political initiative or an event on your schedule.

With ten years of hands-on experience in building transatlantic relationships, we know the intercultural differences, pitfalls and the idiosyncrasies that arise on both sides. That’s why we are your ideal partners in honing your communication skills. And guaranteeing that your message comes across loud and clear – in Europe and in North America.

8. Event planning and consulting: roadshows, trade fairs, conferences, investor relations

When you launch a business or political event on foreign soil, you need to come prepared. With background information and support. Which platform is most appropriate? Does it make sense to exhibit at a particular trade fair? Would a roadshow or small-scale event be more effective? What impact can be realistically achieved and what will it cost? Which media representatives should be invited?

To optimize the quality and cost-effectiveness of your event, you will need on-site organizational support. Only business professionals with in-depth local knowledge can ensure that your transaction and travel expenses are kept to a minimum. And to get the best results from contractors you need people who speak their language.

From initial strategic planning to organization, execution and follow-up, we are at your side. We will help you choose the most suitable platform for your target group. In close cooperation with you, we will prepare your PR and promotional measures, direct mail and presentation material – with a keen focus on the unique culture in your target region.

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© 3C New York, Inc. - all rights reserved - April 2006
63 Flushing Ave. - Unit 347 - Brooklyn, NY 11205 - phone +1.718.858.7671 - info@3cny.com