A strong corporate identity is critical to the success of a company. This also applies to individual protagonists: the quality and clarity of the self-concept and the outwardly projected image determine a person's ability to perform effectively on a business or political platform.

3C New York takes all relevant factors into account in defining CI – from corporate visions and culture to the way an enterprise is perceived externally. Congruence of images from both vantage points is the key to a solid CI: in order to credibly communicate your message to the public, it is essential that it correspond with your internal identity. Creating unity between these components is our primary objective in CI consulting.

The significance of an outward image cannot be overstated. Its impact depends directly on whether a company or an individual establishes and communicates a compelling CI. To consistently evoke positive associations with your visions, products or services, you and your organization must remain on message at all times and on all levels.

PR is an effective tool in shaping public opinion, yet it is possible only with in-depth contextual knowledge. 3C New York is equipped with the local insight you need to hone your corporate identity for presentation in an unfamiliar environment. Taking intercultural nuances into consideration, we will fine-tune your public appearance for new and traditional media in Europe and in the US. And help you leverage your potential at home and abroad.

Media Consulting